The custom free link shortener enables you to make memorable and professional URLs to use on your website, on social networking sites, in emails, and in your marketing activities. When you need to have your own custom link shortener solution created for branding purposes or just need to shorten url addresses to facilitate sharing, the proper software will help in achieving that. It is much easier to recognize a custom link, thus there is a bigger possibility of getting clicks as well as the shortened web address becomes less confusing. Also, many of the custom link shorteners offer some additional tools such as link click tracking and QR codes generation.