To better connect with their customers, businesses are leveraging multiple communication channels. However, text messaging continues to be a preferred channel due to its greater penetration effect. Today, businesses are making the most of this platform to promote their business. However, a traditional SMS App offers limited capabilities. When integrated with a robust CRM platform like Salesforce, organizations get access to an App that has advanced capabilities. One such Salesforce texting App is GirikSMS App that is endowed with multiple features and functionalities. The App has a pre-integrated chatbot, which has empowered the sales, marketing and service teams of a business. By leveraging this App, organizations can take their business communication to a new level.