Many companies aim at doing their work themselves. It does seem like an excellent idea in the beginning. You feel like doing everything even reselling your SEO. However, there are certain things you must keep in mind it is a job that requires full-time of the day. It could also be less effective if it is done alone and lack of motivation can result in you giving up and getting back to the widgets. For the development of an SEO presence that is stable enough, you have to outsource SEO Services. Hence to begin there are certain criteria that you should keep in mind and they are following.