99+ Must Know Social Media Marketing Statistics for 2023

Social media platforms have become an indispensable way for consumers to discover new products. Furthermore, word about brands - both good and bad - spreads quickly on these platforms.

As we have transitioned into 2023, we must remain current on social media marketing statistics - specifically Twitter Statistics. After all, the social media landscape is ever-evolving; what worked last year might no longer work today.

It is undeniable that social media has taken over the internet. Within just a few short years, its usage has skyrocketed among young people - in particular. According to recent studies, over 80% of adults in the US now utilize some form of social media.

That represents an impressive leap since just a few years ago when only about 60% of adults used social media. Also, not just adults are using it more; usage among teens and young adults has skyrocketed too.

What does an increase in social media usage entail for businesses? Well, it offers both opportunities and challenges.

Businesses now have access to an enormous target audience for their products and services; on the other hand, competition for attention on social media platforms is fierce, making it hard to stand out from the crowd.

Marketing requires using every piece of data available; social media is no exception and should be utilized as an essential means for promoting products and brands.

Research has demonstrated that consumers frequently purchase items they see on social media, and individuals with positive experiences with companies are likely to recommend them to friends and family.

Understanding the latest social media marketing statistics can help you craft an effective plan that drives growth for your business. Below is a comprehensive list of statistics that can provide insight into what works and what doesn't regarding social media marketing.

As part of our effort to help you navigate the ever-evolving world of social media, I’ve compiled a list of 99+ statistics on social media marketing that you should keep an eye on for 2023!

Social Media Usage Statistics

Social media platforms have become an integral part of life for many individuals. People use them for news, entertainment, connecting with friends and family members as well as providing an excellent source of product or service information and customer service support.

Social media users spend an average of two hours and 22 minutes daily on the platform, making it an essential marketing channel to target.

GWI estimates there are now 4.72 billion social media users worldwide - which accounts for almost half of humanity and 93.4 percent of internet connectivity worldwide. Social media users on average spend two hours and 24 minutes per day browsing social networks like Facebook or Instagram.

Facebook remains the top social media platform in the US, followed by Instagram and TikTok, with Twitter, YouTube, and LinkedIn rounding out the top five.

Brands must understand the 2023 social media usage statistics to make informed decisions regarding their marketing strategies. For instance, visual content is 40x more likely to be shared on social media than text-based posts, and tweets with emojis have higher engagement rates than those without them.

1. Facebook remains the world's most-used social media platform with 2.8 billion monthly active users.

2. YouTube stands as a close second with over 2.5 billion monthly active users.

3. Instagram ranks third with over one billion monthly active users.

4. Twitter boasts about 335 million Monthly Active Users.

5. LinkedIn currently boasts 313 million monthly active users.

6. Snapchat currently boasts approximately 249 million monthly active users.

7. TikTok has over 800 million Monthly Active Users.

8. Reddit boasts approximately 430 million, monthly active users.

9. Pinterest currently boasts around 322 million, monthly active users.

10. WhatsApp boasts nearly 2 billion monthly active users.

11. Facebook Messenger boasts around 1.3 billion monthly active users.

12. WeChat boasts over one billion, monthly active users.

13. QQ has approximately 843 million, monthly active users.

14. Tumblr currently boasts approximately 642 million monthly active users.

15. Viber currently boasts approximately 260 million Monthly Active Users.

16. Line has more than 217 million monthly active users.

Social Media Advertising Statistics

No matter your business size or industry, staying informed on current social media marketing trends is essential for staying ahead of the competition and planning an effective digital strategy. 

Staying up-to-date can help ensure you're ahead of the game when planning digital strategies and tactics.

Influencer marketing has proven itself effective at increasing reach and engagement rates, while it is essential to select an advertising platform best suited to your advertising requirements - YouTube, TikTok, Instagram, and Facebook are popular choices among social media marketers.

An intriguing fact is that over half of the global population uses social media, proving how powerful these platforms can be for spreading news and advertising products and services. 

Moreover, social media also serves as a great way to compare notes about similar offerings, while word of mouth spreads quickly - all making social media presence essential for businesses to remain profitable and effective.

Are you utilizing social media for business or advertising purposes and need to identify which platform would work best? Here are two statistics that may assist your decision:

1. Facebook boasts the highest active user base with 2.07 billion people using it each month.

2. Instagram currently enjoys the highest engagement rate among social media platforms, with users spending an average of 53 minutes daily browsing its platform.

Both Facebook and Instagram are great platforms for social media advertising, though if your goal is to reach as many people as possible then Facebook would likely be superior; otherwise, if engagement rates are more important to you then Instagram may be best suited.

Facebook Statistics

As our world becomes more connected, the use of social media across all demographics has rapidly expanded. Mobile internet connectivity may be primary in some developing markets; even those in developed markets often rely on their smartphones to access favorite social media apps like Instagram or Snapchat. 

Therefore, marketers must understand how their target audiences use different platforms and which type of content works best on each.

Images typically garner the highest engagement rates on Facebook, followed by links and videos; but what really sets marketers apart is branded video marketing; people love sharing this type of video content, which has an enormously positive effect on brand recognition.

Consumers frequently rely on social media for product and service research before making purchases, while also expecting brands and companies to be open with their social media pages - 67% of consumers claim that they would take their business elsewhere if there is a lack of transparency among companies' pages.

Now that 2023 has almost half gone through, let's take a look at some of the latest Facebook statistics. Here are three that stand out.

1. Every day, over 1.2 billion people log onto Facebook.

At 820 million, they represent around 16% of the global population.

That means every day, billions of people around the globe log onto Facebook.

Think about all of the customers your business could reach by being present on this platform.

2. On average, Facebook users spend 33 minutes each day on the platform.

Time spent on Facebook is time well spent connecting with the target audience and marketing your business.

Facebook boasts such an extensive audience that it would be foolish not to participate. There's no excuse not to be on it!

3. Facebook currently generates $9.16 billion in revenues per user.

This statistic only underscores how powerful Facebook can be as an advertising platform.

And its growth will only accelerate further.

Now is an opportune moment to join Facebook if you haven't done so already.

These statistics demonstrate the power and reach of Facebook among a broad and engaged user base.

Leaving out this platform means missing an enormous opportunity to reach your target market.

Instagram Statistics

Instagram has quickly established itself as one of the premier social media platforms, as evidenced by its many new features that have been introduced over time. 

Instagram stories give users an inside view of businesses while offering them an opportunity to interact directly with brands; furthermore, checkout allows them to purchase items straight from within the Instagram app itself.

Influencer marketing on Instagram can be an essential strategy for businesses on the platform, with influencers making a dramatic difference to a brand's bottom line. 

But it should be noted that Instagram users tend to distrust paid endorsements; 84% stated they wouldn't purchase products from unfamiliar businesses after seeing paid endorsements on Instagram.

HyperAuditor analysis tool shows that Instagram accounts with 1,000 to 5000 followers (known as nano influencers) tend to experience higher engagement rates than larger accounts, so brands may wish to collaborate with micro-influencers (also called nano influencers) to build an audience and increase sales. 

Furthermore, fake Instagram followers must be avoided as these can damage reputation.

Since it first debuted in 2010, Instagram has experienced tremendous growth. Now boasting over one billion monthly active users and being used by businesses of all kinds as a powerful promotional platform.

If your business isn't using Instagram to market itself, you are missing out on an incredible opportunity to attract new customers and expand its brand presence.

As an introduction, here are four Instagram statistics you should know in 2023:

1. Over 80% of Instagram users follow at least one business.

Instagram conducted a recent study that shows a majority of its users are interested in following businesses on its platform.

If your business hasn't started using Instagram as part of its promotion strategy yet, now is an ideal time to make it an integral part of its promotion efforts. 

Opening an account and posting engaging content will allow you to reach more consumers while expanding your brand name.

2. 63% of users say they are more likely to purchase from businesses they follow on Instagram.

This statistic comes from the same Instagram study mentioned above and indicates that most users are likely to make purchases from businesses they follow on Instagram.

Those not yet using Instagram to promote their business should do so as soon as possible. By creating an account and posting relevant, engaging content, Instagram can help reach wider audiences while strengthening brand recognition.

3. Instagram users on average spend 53 minutes daily using the application.

According to a report published by eMarketer, Instagram users spend a substantial amount of time each day on the platform.

If your business has yet to take advantage of Instagram for promotion purposes, now is the time. By creating an account and posting engaging content regularly on the platform, Instagram will help expand your brand and expand your audience reach.

4. 70% of Instagram users report searching for businesses via the app.

Instagram conducted a recent study and found that most users are using its platform to research businesses.

If your business hasn't taken advantage of Instagram yet to market itself, now is the time. Setting up an account and posting engaging posts will do just that!

LinkedIn Statistics

LinkedIn is a business-centric social media platform offering users with various features. Over 900 million members globally utilize the service, while its marketing opportunities provide businesses with many promotional possibilities. LinkedIn reported revenue of $14.5 billion for 2022 alone!

LinkedIn has its highest market presence in the US, followed by India and Brazil; however, most of its membership resides outside this region. 

LinkedIn members primarily consist of professionals - recruiters utilize it to find candidates while companies use it as an employee recruiting resource.

LinkedIn can be an extremely effective lead-generation tool for B2B marketers. LinkedIn ads boast an excellent conversion rate and return on investment compared to other social platforms, as well as professional insights that drive brand lift and purchase intent. 

To maximize results from LinkedIn, use targeted ads along with engaging content regularly - posts with images produce double the engagement than those without. 

According to OkDork studies posts that include images receive twice the engagement than posts without images!

There are currently over 900 million registered LinkedIn users worldwide, making it one of the largest social networks. 

LinkedIn is not solely used as a job platform; businesses use it to promote themselves as well.

Below are five LinkedIn statistics that showcase how businesses are using it and the results they've seen so far:

1. LinkedIn is the top platform for B2B lead generation.

According to a survey of B2B marketers, LinkedIn was found to be the most effective platform for lead generation with 8 out of 10 respondents rating it "somewhat" or "very".

LinkedIn provides professionals who are already ready and motivated to pursue networking opportunities and forge relationships.

2. LinkedIn can help to raise brand recognition.

LinkedIn can also help your brand create awareness. In a survey conducted among social media marketers, LinkedIn was named one of the two most effective platforms for brand awareness (behind only Facebook).

3. LinkedIn Ads have an outstanding click-through rate.

LinkedIn Ads have the highest click-through rate (CTR) among social media platforms, boasting an average CTR of 1.74% - more than twice what can be expected with Facebook Ads at just 0.9 %!

4. LinkedIn is the most dependable social network platform.

LinkedIn has earned the trust of 61% of survey respondents who responded that they trust LinkedIn "a great deal." This could be explained by its more professional nature compared to other social networks.

5. LinkedIn has experienced rapid expansion.

LinkedIn has seen tremendous growth since 2015, increasing monthly active users by 31% year-over-year during the first quarter of 2018 alone. 

This momentum should only accelerate further as more businesses recognize its value as an invaluable marketing platform.

Pinterest Statistics

Pinterest boasts more than 200 million active users, making it an excellent platform for marketers to reach new customers. 

Over 80% of users have purchased something they discovered on the platform; so, brands must make themselves known on this social network.

This year, Pinterest is expected to generate over $4 billion in advertising revenues due to increased mobile app usage and shopping ads' growing popularity; also due to their higher conversion rates than those on other social networks.

As of April 2022, over five billion searches are conducted every month on Pinterest; 97% are unbranded searches with "Five Outfits" and "Spring Nails" among the top terms being popular keywords. 

These statistics demonstrate how powerful Pinterest could be as an advertising platform.

Pinterest is a visual discovery engine that allows users to search for and save ideas from around the web. According to Pinterest's estimates, over 150 billion ideas have been saved to its platform since its launch.

Here are 6 Pinterest statistics that demonstrate just how popular the platform is:

1. There are over 459 million Monthly Active Users on Pinterest.

2. 96% of Pinners say they use Pinterest to gather ideas for their future use.

3. 87% of Pinners say they've purchased something through Pinterest.

4. There are over 2 million active advertisers on Pinterest.

5. Average Order Value for Pinterest Advertisers is approximately $58.

6. 76% of millennial women in the US use Pinterest.

TikTok Statistics

TikTok has become one of the most beloved apps worldwide, surpassing Instagram in terms of users worldwide. Marketers are flocking to this platform as marketers look to tap into its massive user base.

As more brands join TikTok, influencers have an amazing opportunity to leverage its features. Furthermore, users tend to spend more time on TikTok than either Instagram or YouTube combined.

TikTok has become increasingly popular due to the variety of content found on it - such as lip-syncing videos, dancing clips, and other types of entertaining content - along with being used by many to procrastinate and find respite from daily stresses.

TikTok's biggest brands include sports teams such as the NBA and NFL, who use it to share game highlights as well as celebrity player cameos. Chipotle was another early adopter who uses TikTok to promote its products as well as run fun contests for its followers.

If you haven't discovered TikTok yet, then you are missing out! The app has taken over 1 billion active users around the globe - not just kids either! TikTok's popularity reaches across generations.

Here are some useful TikTok statistics to get you up to speed quickly:

1. TikTok is the most downloaded app in the world.

2. TikTok has been downloaded over 2 billion times!

3. TikTok is China's most-used social network with more than 500 million active users.

4. TikTok is available in over 150 countries around the world.

5. TikTok has amassed more than one billion active monthly users.

6. TikTok is the most-used app among American teenagers aged 13-17 years.

7. On average, users spend 52 minutes daily using TikTok.

Twitter Statistics

Twitter is one of the world's most beloved platforms, providing people with instantaneous updates that enable them to keep abreast of news and information while sharing experiences and entertainment with one another. People primarily use it for communicating important news while using it for fun!

Twitter currently boasts over 557 million monthly active users - this figure includes people who visit without signing in - which indicates an enormous target market to address with marketing campaigns on this platform.

Twitter offers new features designed to attract advertisers, including media formats, co-tweets, and an edit button. 

Furthermore, 72% of surveyed Twitter users consider its promoted videos nonintrusive.

While Twitter may have experienced a decline in user numbers, its revenue continues to increase year-on-year. 

Twitter reported earning over five billion dollars last year - this milestone being met through advertising revenue, data licensing fees, and other sources - with plans underway to diversify these sources to remain profitable in the future.

1. By 2024, Twitter is anticipated to reach an expected total of 1 billion users a month.

2. On average, Twitter users spend about 2.7 hours every month browsing its site.

3. The average Twitter user follows five brands and 10 people.

4. 42% of Twitter users report making purchases directly as a result of reading a Tweet.

5. Seventy-eight percent of small businesses utilize Twitter for marketing purposes.

6. 61% of Twitter users are more likely to buy from brands they follow on Twitter.

7. Twitter boasts a 27% brand recognition rate, making it one of the most-used social media platforms.

8. 70% of Twitter users feel more positive towards a brand after viewing it as part of a Tweet.

Youtube Statistics

Social media has quickly become the centerpiece of our lives and leisure time, with nearly half the global population using at least one social network daily for an average usage time of two hours and 29 minutes (eMarketer).

With over two billion monthly active users, YouTube is one of the world's most-used social media platforms and offers businesses an ideal way to reach their target audiences and market their products or services.

Moreover, YouTube is the second-most-popular social network worldwide and an ideal way for businesses to reach their target audiences. 

YouTube videos have proven themselves effective marketing platforms, increasing interaction rates by as much as 600 percent!

Video content is the ideal way to engage your target audience, and YouTube makes it simple for anyone to create something engaging that will catch people's eyes and hold their interest. 

According to recent statistics on Youtube, people spend an average of 19m 39s watching video daily - not to mention one video can earn millions of views!

YouTube isn't only popular among millennials and Gen Z-ers - B2B buyers also use this platform for product research. 50% of business decision-makers utilize YouTube as a research platform before purchasing decisions (NewDigitalAge).

So, whether you are an experienced marketer or just getting started, staying abreast of social media marketing trends is vital if you wish to build successful strategies that expand your brand while reaching new customers. 

These 2023 Youtube statistics should give you all of the data needed to develop an effective plan that will grow your brand and reach new customers!

Here are nine YouTube statistics businesses should know in 2023.

1. YouTube now boasts over 2.5 billion monthly active users.

2. YouTube is the second-most-popular social media platform, behind only Facebook.

3. YouTube now generates over one billion hours of daily viewings, representing one billion hours of content consumed each day.

4. On average, YouTube viewers spend 40 minutes daily watching videos.

5. On average, YouTube videos run around four minutes and 20 seconds long.

6. YouTube's most-watched type of videos are music videos.

7. YouTube gaming videos are also among the most watched.

8. An average YouTube channel boasts 1000 subscribers.

9. On average, YouTube videos receive around 500 views per video.

Social Media Video Statistics

The video has quickly become one of the most watched forms of content on social media platforms like YouTube and TikTok. 78% of viewers watch online videos once every week while 55% view them daily.

Social media videos can be one of the most effective tools to spread your message. In fact, 8 out of 10 marketers recognize video as an effective marketing strategy and consumers retain 95% of the information contained within videos; no wonder then that 87% of consumers want more video content from brands!

People use multiple social media platforms to find products and services they require, with videos being an effective means of reaching them. 

Moreover, people tend to watch countless hours of videos every day across YouTube, Facebook, and TikTok platforms alone! 

As their popularity continues to increase rapidly among marketers seeking ways to promote their businesses on these channels.

Facebook remains the go-to social media platform for B2B and B2C marketers, while Instagram comes in second. 

These statistics reveal just how essential it is for businesses to have a presence on all major social media platforms - particularly investing in creating high-quality video content - for B2B marketers, both B2C marketers and marketing directly to customers. 

People spend most of their time using mobile devices so ensure your content is optimized for mobile viewing - just remember it's best to keep messages short and sweet!

What may surprise you are some of the other statistics surrounding social media videos. Here are 10 statistics illustrating just how essential video is for social media marketing:

1. Each day, Facebook generates over 8 billion video views on its platform.

2. YouTube hosts over 500 million hours of videos that are watched daily, which accounts for an increase of 500 million hours watched since 2010.

3. Snapchat users watch over 10 billion videos daily.

4. Twitter users watch over 82% of videos uploaded directly onto the platform.

5. 60% of Instagram users say they use the platform to discover new products.

6. Live videos posted to Facebook generate 10 times more comments than their traditional counterparts.

7. 4 out of 10 consumers prefer watching videos about products rather than reading about them.

8. 72% of consumers surveyed reported sharing brand videos.

9. 64% of consumers who watch product-related videos are more likely to purchase the said product after watching such videos.

10. Utilizing video in emails can increase click-through rates by over 300%.

As can be seen, video is an integral component of social media marketing. If a video has yet to become part of your strategy, these statistics should serve as motivation to get going!

Influencer Marketing Statistics

As digital marketing evolves and the role of influencers expands, so too has influencer marketing seen an upsurge as brands look to leverage social media influencers to reach new audiences. 

We've witnessed an explosion of influencer marketing over recent years as brands tap into social media influencers' capabilities for reaching wider audiences through influencer marketing.

When we think of influencer marketing, most of us likely envision young people with large followings flaunting their latest purchases on social media. 

But influencers don't just cater to young consumers - many older consumers also trust influencer recommendations and 49% of customers rely on influencers when making purchase decisions.

Influencers don't just help your business sell products - they also increase brand recognition and generate positive buzz for it. 

According to a survey conducted by TapInfluence and Altimeter, influencers view brand awareness as the key metric when assessing their campaigns.

Influencer marketing can do more than increase brand recognition; it can also help your business generate more revenue. 

According to Influencer Marketing Hub's survey results, 89% of marketers reported an ROI equal to or better than traditional advertising methods for influencer marketing campaigns.

Notably, the survey also discovered that 56% of businesses who utilize influencer marketing intend to increase their budget in 2023 - an encouraging sign that marketers recognize its value and understand how best to utilize it effectively. 

It's also worth remembering that not all influencers are equal; although having a diverse array of them on your team can bring success for campaigns; micro-influencers offer better results for most campaigns. And it works:

According to a Linqia study, 94% of marketers using influencer marketing consider it effective while Tomoson found that influencer marketing campaigns had an average return on investment (ROI) of $6.50 for every dollar spent.

Influencer marketing is here to stay, but as with any marketing strategy, there are several things marketers should keep in mind before getting involved with an influencer marketing strategy. 

Here we explore 11 influencer marketing statistics every marketer should know for a successful campaign.

1. Instagram currently hosts over 500,000 active influencers.

According to Mediakix's study, there are currently over 500,000 Instagram influencers active at any one time; with most being women. 

While this bodes well for brands targeting female audiences with their products and services, competition amongst influencers for engagement may be fierce.

2. Influencer Marketing Costs Average $271 Per Post.

Influencer Marketing Hub recently conducted a study that revealed an average influencer post cost per post is $271. 

However, depending on their audience size (for those with less than 1,000 followers it averages out to $83) while for those with 1 million or more followers, they typically charge an estimated average cost per post of $763 per post.

3. Influencer engagement rate averages 6.7%.

The engagement rate is an integral component of measuring influencer performance. A recent study by Influencer Marketing Hub indicates an average engagement rate for influencers of 6.7%; this may vary based on how many followers an influencer has; those with less than 1,000 followers typically see an 8.6% engagement rate, whereas those with one million+ have an average engagement rate of 3.6%.

Consumer Behavior Statistics

Social media has become an integral part of daily life for many people; younger generations in particular can't remember a time without social media providing access to vital news and information about the world. 

Therefore, these platforms represent the prime real estate for digital marketers looking to connect with their target audiences.

Consumers rely heavily on social media platforms such as Instagram and Facebook to keep abreast of new products, services, and brands. 43% of online shoppers report that social media is their main source for product information while 80% have made purchases following an influencer's recommendation.

Moreover, consumers also rely on social media for customer service and, if a company's customer support practices don't measure up to expectations, they will probably go with another competitor who provides better support. 

Social media allows people to share both positive and negative experiences with companies; additionally, 55% of them believe brands should take a stand on issues of importance to them; working with charities or taking a stance can boost your brand's standing amongst consumers.

1 The average person spends nearly two hours every day engaging with social media. (Source: We Are Social)

2. Facebook is the most-used social media platform with 2.6 billion active users. (Source: Statista)

3. YouTube now boasts over 1.9 billion active users, making it the second-most-popular social media platform. (Source: Statista)

4. WhatsApp boasts over 1.6 billion active users. (Source: Statista)

5. There are currently 3.8 billion social media users worldwide. (Source: We Are Social).

6. Social media use has increased by 13% year-on-year. (Source: We Are Social).

7. On average, people own 7.6 social media accounts. (Source: We Are Social).

8. On average, people spend one and forty minutes each day using social media. (Source: We Are Social).

9. On average, people spend nearly two hours each day using social media. (Source: We Are Social).

10. With over 2.6 billion monthly active users, Facebook remains the dominant social media platform. (Source: Statista).

11. YouTube boasts over 1.9 billion active users, making it the second-most-popular social media platform. (Source: Statista)

12. WhatsApp boasts over 1.6 billion active users. (Source: Statista)

Use Social Media Statistics to Guide Your Strategy

As part of an effective social media marketing strategy, it's vitally important to stay abreast of current statistics. 

Utilizing this knowledge can help you target the appropriate audience and maximize results - not only is this an invaluable way of measuring progress against the competition, but it may even keep your edge ahead.

Statista estimates there are currently 4.62 billion social media users globally - an incredible figure and projected to only increase further. 

Social media's accessibility across regions worldwide makes this phenomenon all the more impressive, and many popular platforms now provide mobile applications or are optimized specifically for mobile use.

Facebook remains the go-to social media platform in the US, accounting for 53% of American social media traffic. 

As such, marketers who wish to target American audiences need Facebook as part of their strategy. But other social networks shouldn't be disregarded - each can bring its audience and can help improve engagement and sales; the key lies in knowing how best to leverage its strengths for maximum return on your investment.

Need some statistics about social media to inform your marketing strategy? Read on to know 13 social media stats every marketer must know.

1. Facebook remains the world's most-used social media platform with 2.38 billion monthly active users.

2. YouTube is the second-most-popular social media platform with 2.5 billion monthly active users.

3. Instagram is the third-most-popular social media platform with 1 billion monthly active users.

4. Twitter is the fourth-most-popular social media platform with 321 million monthly active users.

5. LinkedIn is one of the five most-used social media platforms with over 260 million monthly active users.

6. Snapchat has amassed an audience of over 255 million monthly active users and holds the sixth-place spot among social media platforms.

7. Pinterest has the seventh most-popular social media platform with 250 million monthly active users.

8. Tumblr is one of the top eight most popular social media platforms with over 230 million monthly active users.

9. Reddit is the ninth most-popular social media platform with over 210 million monthly active users.

10. WhatsApp ranks tenth among social media platforms with over 1.6 billion monthly active users.

11. WeChat is the eleventh most popular social media platform with one billion monthly active users.

12. Viber is one of the world's most-used social media platforms with 260 million monthly active users.

13. Telegram is the thirteenth most popular social media platform with 200 million monthly active users.

These are only some of the many social media statistics available today. As is evident by Facebook is still the most popular platform, followed by YouTube, Instagram, Twitter, LinkedIn Snap Chat Pinterest Tumblr Reddit WhatsApp WeChat Viber Telegram being also influential social media platforms.

When it comes to social media marketing, choosing the appropriate platform for your business is of utmost importance. Not all platforms are created equal; some might work better for specific companies than others - for instance, if yours is B2B related, LinkedIn could be an excellent place for you to focus.

Elly Haidir

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