The Mattress Market Boom: What Research Reveals About Sleep Trends

Sleep is serious business—and the booming $78 billion mattress market proves it. Discover why everyone’s upgrading their beds (and how tech, trends, and TikTok are shaping the way we rest).

The mattress industry has seen a huge shift in recent years. Sales are up, demand is high, and more people are thinking carefully about how they sleep. While this level of growth surprised some experts, it actually makes perfect sense. After all, we’re spending more time at home, and getting better rest has become a major part of how people take care of themselves.

More of us are realizing that a quality mattress plays a huge role in how we feel each day. It affects our energy levels, focus and even mood. So, it’s no wonder people are shopping for new beds more often. And with online shopping making things more convenient, it’s easier than ever to find a mattress that suits your lifestyle and budget.

Let’s take a closer look at what’s behind this boom, from changing habits and sleep tech to eco-friendly options and what the future might hold.

A Growing Industry

The mattress market is doing incredibly well. In 2022, it was valued at $50.61 billion! By 2030, that number could go beyond $78 billion. That kind of growth (in just eight years) shows how much consumer behavior is changing. Companies like Elevate, who provide market research services are watching these trends closely.

One reason for the rise is that people are putting more thought into their homes. Over the last few years, there’s been a big push toward upgrading personal spaces. Whether it’s for better comfort, more style or improved health, mattresses are a big part of that.

Also, the way we shop for them has evolved. You’re no longer limited to a local furniture store. Direct-to-consumer mattress brands offer quick delivery, online browsing and often lower prices since there’s no middleman involved. 

Changing Consumer Habits

People aren’t waiting as long to replace their mattresses anymore. The old rule of hanging onto one for over a decade has faded. Now, the average replacement cycle is closer to six or eight years. That’s partly because we’re more aware of how mattresses impact our sleep and overall well-being.

There’s also a growing demand for features like pressure relief and back support. Shoppers want mattresses that feel good but also help with posture and pain. Hybrid models which combine springs and foam are a popular choice. This is because they offer the best of both worlds (comfort and support).

Social media plays a role here too. Sleep-related content is all over platforms like TikTok and Instagram. Influencers talk about nighttime routines, room setups and sleep hygiene. 

The Online Boom & Bed-in-a-Box Revolution

Not long ago, the idea of buying a mattress without trying it in person seemed odd. But that’s changed. Brands like Casper, Purple, and others helped introduce the concept of bed-in-a-box and people quickly caught on.

The COVID-19 pandemic pushed this trend forward. With more time spent at home, shoppers started prioritizing comfort. At the same time, they didn’t want to leave the house or visit busy stores. 

Being able to test a mattress in your own bedroom without pressure from a salesperson, made the process less stressful. It gave people the freedom to find what worked best for them without a showroom visit.

Eco-Friendly Choices on the Rise

Alongside comfort and convenience, sustainability has become a key focus. More shoppers are looking for mattresses made with clean, safe, and natural materials. 

Options like organic cotton, recycled steel springs, natural latex, and CertiPUR-US certified foams are gaining plenty of attention.

Some buyers are also thinking about what happens when a mattress reaches the end of its life. That’s why more brands now offer take-back or recycling programs. These services help cut down on waste and give people peace of mind that their old bed won’t end up in a landfill.

Tech-Savvy Sleep Solutions

Technology has made its way into the bedroom and not just in the form of smart speakers or white noise machines. Some mattresses now come with built-in sensors that monitor your sleep, track your heart rate or adjust their firmness throughout the night.

You can also find models that control temperature, helping to cool you down or warm you up based on your preferences. 

These features often connect to your phone through an app, giving you insight into your sleep patterns over time.

Looking Ahead

The mattress market isn’t slowing down. More people are investing in good sleep, and that mindset is likely to stick around. 

As demand grows, brands will continue to explore new materials, smarter features, and more personalized options. 

If it’s been a while since you changed your mattress, it might be worth a second thought.


Émilie Maheu

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